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Moving towards a simplification of the business name 'Footersville' down to just 'Footers', we designed a simple modern logo that paid homage to the previous logo whilst referencing the structural timber they work with using graphic elements such as lines, angles and negative space. In addition, we spent some time on-site at the new factory photographing the factory, machinery and staff in order to build a high resolution media library to be used across future marketing activity.