Nine Masts

Nine Masts

July 10, 2010 |  by Avenue De Saxe  |  Client Project, News

Launched in April 2010, Nine Masts Capital is a Hong Kong based capital-structure arbitrage fund investing in Asian stocks and bonds.

When approached to design the new company logo, Avenue De Saxe was given a very specific brief that incorporated a ‘sailing ship’ graphic that portrayed a formidable image. The company is named after the ’9-masted’ treasure junks  said to be used by Zheng He on his expeditions to Southeast Asia, South Asia, Arabia and East Africa in the 15th century.

The final logo, after various concepts had been refined, involved the stylised ‘ship’ graphic travelling onward and upward, emerging in a show of strength over the unpredictable waves on the ocean – a fitting metaphor for this investment fund.

To contact Nine Masts go to www.ninemasts.com

To read more about Nine Masts as featured on Bloomberg:

http://www.businessweek.com/news/2010-03-08/former-deutsche-bank-saba-asia-head-said-to-plan-new-hedge-fund.html

Technical Details

Client NameNine Masts Capital Limited
IndustryFinance & Investment
LocationHong Kong, China
Project Date2010
Project TypeCorporate Identity including Logo Design and simple one-page website
Technologies & SpecsVector based Logo,
HTML Website
DevelopmentAvenue De Saxe
URLwww.ninemasts.com.au
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